Brand Marketers Only
iMediaConnection
Follow iMedia on Twitter
iMedia Connection on Facebook
Subscribe to iMedia Connection Daily Newsletter
View iMedia Connection Mobile Site
iMedia Connection RSS Feeds
Sign In
|
Register
Articles
Top
Stories
Cover
Stories
View all Cover Stories »
Subjects
Ad Networks
Ad Serving
Apps
Brand Issues
Case Studies
Creative
Demographics
Direct Marketing
Email
Emerging Platforms
Integrated Marketing
Local
Media Planning & Buying
Mobile
Search
Social Media
Targeting
Viral
Video
Web Analytics
Websites
Blogs
iMediaConnection
Blog
ad:tech
Blog
Videos
Sections
All Videos
Summits
Bob Garfield
Industry Insider
Latest
Videos
Summits
iMedia
Summits
Senior buyers and sellers of interactive media attend our summits to learn, network, and do business.
Visit iMedia Summit
Summit
Coverage
Brand Summit, February 2012
Photos
|
Articles & Videos
Agency Summit, December 2011
Photos
|
Articles & Videos
Breakthrough Summit, October 2011
Photos
|
Articles & Videos
view more »
Video Summit Texas 2012
March 25-28, 2012, San Antonio, Texas
View Agenda
|
Learn More
|
Request Invitation
iMoms Summit Florida 2012
April 22-25, 2012, Orlando, Florida
View Agenda
|
Learn More
|
Request Invitation
Agency Summit Colorado 2012
May 20-23, 2012, Colorado Springs, CO
View Agenda
|
Learn More
|
Request Invitation
Entertainment Summit 2012
June 26, 2012, Los Angeles, CA
Request Invitation
Brand Summit California 2012
September 9-12, 2012, Coronado, CA
Request Invitation
Jobs
Job Seekers
The leading job board for social media jobs.
Employers
Put listings in front of the active and passive job seekers.
Latest
Jobs
People Connection
People Connection Search
Find People by name, company, or title
Join
People Connection
Public profile SEO friendly!
Become an expert. Comments show up on your profile.
Expand your business.
Become a member now
|
Sign in
Resource Connection
Categories
Ad Networks
Ad Servers
Email Marketing Services
Media: General News
Rich Media Services
Search Engine Marketing
Web Analytics Tools
view all »
Latest
Additions
BlueHornet
- Email Marketing Services
7Search
- Search Engine Marketing
Atlas OnePoint
- Search Enging Marketing
Pointroll
- Rich Media Services
ecommStats Web Analytics
- Web Analytics Tools
view more »
International
India
United Kingdom
What does the 'R' in 'ROI' really stand for?
Marcel Lee Pereira
Contact
follow this author
iMedia Asia
Posted on February 23, 2010
Tweet
Print
Share
Comment
This is the final video clip from the
iMedia Agency Summit
. For more information about our upcoming Brand Summit, click
here
.
Tweet
Print
Share
Comments
To follow this comment thread, please first sign in.
Member Sign In
Not a People Connection member?
Register here
.
Your Email Address
Password
Please enter your password.
Keep me signed in for a month
Forgot password?
WEEKLY NEWSLETTER ASIA
Learn More
»
Articles you might have missed:
5 winning demographics you should be tracking
8 tips for launching an effective paid Facebook campaign
5 hot new jobs for digital marketers
Digital marketing's 4 biggest disappointments
How social data mismanagement can doom your campaign
