When campaigns offend
Working in interactive media has a certain edge to it, and it often seems as though the online space is still somewhat like the Wild West -- when it comes to campaigns, if you can dream it, you can do it. That is, of course, unless you piss someone off.
The social media revolution has given consumers a collective voice unlike anything we've seen before, which can be both a blessing (if a campaign is popular) and a curse (if your campaign is deemed offensive or otherwise objectionable). Consumers are now capable of unleashing a groundswell of negativity on a brand, and some brands, rather than weather the storm, would rather just pull the plug and sweep the mess under the rug.
Luckily for us, bad campaigns never really die on the internet, and the worst offenders live on so we can learn from their mistakes. The following six examples were all (presumably) dreamed up by creative teams with the best intentions, but somewhere along the way, they failed in the execution or hit unexpected roadblocks.
These campaigns might make you laugh. Others might disgust you. And more than likely, one or more will leave you scratching your head wondering who thought this was a good idea in the first place.
