Alloy Media + Marketing, one of the country's providers and creators of innovative media for youth, announced that the company's Alloy Digital Network has reached a noteworthy milestone in completing a full calendar year as the most highly trafficked property in the "Community-Teens" category, as indicated by digital measurement leader comScore.
AMP Agency, a full-service experiential and digital marketing agency, announced its acquisition of Pixel Bridge, a digital agency focused on strategy, creative services, and web development. Effective immediately, Pixel Bridge joins AMP Agency's Boston-based office.
AudienceScience, a targeting technology company driving digital media success, announced it has hired Julie Saxon as sales manager in its newly opened Atlanta office. The addition of Saxon to the AudienceScience team and the new Atlanta-based office will further facilitate the company's expansion in the Eastern U.S.
BlueKai, an online industry intent-focused, auction-based data exchange, announced it has closed a C round of financing led by GGV Capital (formerly Granite Global Ventures). The round includes investments from existing investors Redpoint Ventures and Battery Ventures. As part of the current funding round, BlueKai added Jeff Richards, partner at GGV Capital, to its board of directors.
Campfire, the New York City-based marketing agency, has appointed Jeremiah Rosen as its first president. Having served as partner & director of accounts for four years, Rosen will now officially oversee Campfire's business operations.
Canada's leading premium online media network, Casale Media Inc., announced it has been appointed the exclusive direct sales agent for NBC Universal's Canadian online display inventory to Canadian agencies for all NBC Universal digital media properties.
Global online ad network, CPX Interactive, has announced the creation of a formalized advisory board and the board's first two members: Andrew B. Rosengard and Robert F. Hussey.
R. L. Polk & Co. and DataLogix announced an exclusive relationship to enable household-level targeting of Polk automotive segments via DataLogix' DLX Platform. For the first time, users of the DLX Platform can benefit from Polk's Total Market Predictor (TMP) and its rich data of likely automotive ownership and purchase propensity for precise online marketing.
Three members of the deviantART online artist community were announced as winners of the "The Love Unites Print Remix" contest. The contest challenged artists to remix Shepard Fairey's poster, DEFEND EQUALITY LOVE UNITES, which he produced by commission from FAIR (Freedom Action Inclusion Rights), a grass-roots organization formed to promote equal rights and combat homophobia. The site features the talent of both emerging and professional artists in a social network designed to promote artist-to-artist contact.
Digital Broadcasting Group, a full-service video network specializing in the distribution of video inventory through the DBG Video Network and the production of original online programming, announced the opening of its Chicago office and the appointment of three people to newly created sales account director positions: Charles Kohler as sales account director, Central; Valerie Rokhlin as sales account director, East; and Lyndsey Ward as sales account director, Southwest.
Dotomi, Inc., a personalized media company announced the addition of Ric Elert as senior vice president of engineering. Elert will be responsible for further scaling Dotomi's technology infrastructure to support the company's rapid growth and the needs of the industry leader's high profile brand customers.
Federated Media Publishing (FM), a next-generation media and publishing company, appointed Amy Yeh to the position of chief product officer. Heading up the technology platform group at FM, Yeh will leverage her knowledge and executive experience to help lead FM into the company's next phase of growth.
GE Analytical Instruments, a manufacturer of instruments used to measure total organic carbon in water, has hired conversion-driven marketing agency 90octane for a strategic search engine marketing program.
IDG TechNetwork, an ad network for independent technology websites worldwide, has promoted two executives: Mike Romoff will become general manager of the IDG TechNetwork, and Brian Gleason is now chief revenue officer after having served as vice president of sales.
Digital advertising media agency Mediasmith announced the addition of Jim Spanfeller, David Carlick, and Preston Bealle to the Mediasmith Board of Directors.
MRM Worldwide has tapped Marc Fleishhacker, a 25-year international veteran and expert in digital and customer relationship strategies, as EVP, general manager, brand leadership and development of its New York office, effective immediately.
Neverblue, a global lead generation network announced the public launch of its Server-to-Server (S2S) tracking system. S2S technologies are aimed at minimizing lead tracking issues that can be created by consumer browser settings, mobile browsers, new web browsers, and plug-ins that block and/or remove cookies.
Gabrielle Windsor has been named director of digital strategy at NYCA, one of San Diego's largest integrated communications agencies.
Pace Communications announced that John Cass has joined the company as head of digital marketing. The interactive media division of Pace Communications provides digital content, web development, and interactive marketing services to clients. The division also provides custom content online to Pace Communications' custom publishing clients, including the award-nominated online magazine for Four Seasons Hotels and Resorts.
PowerBar is hitting the slopes this winter with the iPhone's top downloaded snow report app, Ski Report, from http://www.skireport.com/. The campaign is led by appssavvy, a direct sales team for the social media space, in partnership with PowerBar's agency OIC, and offers winter sport enthusiasts with an array of nutritional information, athlete profiles, videos, and free product samples of new PowerBar Gel Blasts energy chews via the convenient Ski Report app.
Proxibid an online provider of live auction webcasting services, has hired conversion-driven marketing agency 90octane for a strategic search engine marketing program.
Red Door Interactive recently signed a multi-year, pro bono agreement with New Leaders for New Schools, a nationwide organization that recruits and trains aspiring urban public school principals. The strategic internet presence management firm will commit the equivalent of 2 percent of its annual service revenue to the nonprofit group.
In-stream online video advertising company ScanScout announced it has expanded its U.S. sales team with the appointment of seven digital and media advertising sales executives, including Dan Drescher, John M. McShea, J.G. Fink, and Jake C. Dolce.
Global strategic branding firm Siegel+Gale announced the appointment of Chief Strategy Officer David Srere and Chief Creative Officer Howard Belk to co-chief executive officers.
Spredfast publicly launched its social media campaign management platform that allows organizations to manage, monitor, and measure their messages and voices across multiple social media channels. As a comprehensive social media dashboard, social media engagement through Spredfast offers the opportunity to shape conversation, increase traffic, create relationships, and ultimately build sales.
Tribal Fusion the digital marketing solutions company owned by Exponential Interactive, Inc., announced the opening of a new regional sales office in the Philippines. The company also announced the appointment of Roderick Santiago as business director in the Philippines.
Interactive ideas agency United Future has hired Marc Johnson as its new director of digital experience strategy. He is based in the firm's Los Angeles office.
WeatherBug, a provider of consumer and professional weather services and operator of the largest weather observing network, announced that Kelly Furlong has been promoted to director of Midwest sales. In addition, Brittiony Borges has joined the West Coast team as a senior account executive.
The 24-year-old marketing communications agency Winstanley Associates, and its sister company Lenox Softworks, a web- and software-development firm founded in 1994, began functioning as one entity on Jan. 1. The new company is called Winstanley Partners. The move is in response to the dramatic changes in the marketing and media landscapes.
YuMe, a video advertising technology company, announced that ad sales veteran Scot McLernon has joined as chief revenue officer in the wake of the company's growth and expanding footprint in the online video advertising space.
Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our bimonthly column is always looking for announcements, so please email them to mediamotion@imediaconnection.com.
