Samsung
We were delighted to see Samsung's AR execution, which helps consumers figure out what a TV will look like on the wall, before they hang it. Users print out an image that they then show to their webcam, which faces the wall on which they want to hang the TV. The screen recognizes the AR trigger, and instead of seeing the printout, users see a TV laid over their wall through their screen. This is exactly the kind of utility that AR should provide; this is the "magic" element of AR: being able to see digital imagery layered onto the physical world to help you make better choices.
