"Avatar"
Excitement around James Cameron's "Avatar" created opportunities for several AR tie-ins to the movie. McDonald's launched a site called "Experience Pandora" that users can tap via a "Thrill Card," which can be cut out from McDonald's boxes or printed out at home. According to Variety, Coca-Cola also placed Avatar related content on 140 million cans, while Mattel created action figures with special AR tags that provide additional content. What is important in the Avatar AR executions is the ability to deepen engagement with the Avatar story and brand across multiple channels and partners. The more coordinated these efforts, the better the experience will be for consumers.
