This master class podcast delves into how brands can successfully incorporate digital media as part of their overall campaigns that also include TV, in-store signage, email, and print.

Using ConAgra's Ro-Tel Tomatoes campaign as an example, Denise Zimmerman and David Larkins of NetPlus Marketing share tips and strategies on how to ensure online branding supports overall marketing and business goals. With that big picture set-up, Red Robin's Jennifer Rivas then provides the laser focus on how social media in particular can be useful to a brand. Relying on listening tools, Red Robin better understands its customers and can reach them more effectively.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Jennifer Rivas, Director of National Marketing, Red Robin; Denise Zimmerman, President and Chief Strategy Officer, NetPlus Marketing Inc.; David Larkin, VP of Marketing, NetPlus Marketing Inc.

Format: MP3