You may think you are ready to experiment with social media sites. But are you prepared to manage the myriad challenges that can pop up unexpectedly? Listen to ways to ensure you are ready and able to roll with the punches.

When building a social media site, many different issues must be tackled: organization, cultural relevancy, technology, and legalities, to name just a few. Hear Accenture's Chris Boudreaux introduce the five components of social media governance that will help those aiming to manage investments, processes, roles, metrics, policies, and culture. Using client experience, Boudreaux will help you determine the best next steps for your socially enabled brand.

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Speaker(s): Chris Boudreaux, Managing Director, Accenture

Format: MP3