Learn how to avoid brand dilution and ensure that your ad does not appear adjacent to objectionable, competitive, or untimely content.

Brand safety is about more than just blocking hate or porn sites. How can you guarantee that you are advertising only with safe publishers when your ads are spread across multiple online sites? In this podcast, Chris Actis and Elizabeth Blair examine safety at web page level, rather than site level; discuss prevention vs. verification services; and present the new wave of technologies aimed at ensuring brand quality online.

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Speaker(s): Chris Actis, VP, Group Director, MediaVest; Elizabeth Blair, CEO, Brand.net

Format: MP3