One year after Skittles boldly ditched its traditional corporate website for a controversial page that aggregated all the social media chatter about the brand, the candy maker has given its website another makeover.
The new Skittles.com encourages consumers to "experience the rainbow" through attempts at the awkward brand of humor found on popular websites like I Can Has Cheezburger.
Skittle's old social media-centric website, designed by its former agency, Agency.com, had a polarizing effect on the industry. Some saw it as a harbinger of the death of the corporate website, while others were quick to point out its shortcomings, namely that an uncensored Twitter feed was an open invitation to spammers and internet trolls.
The detractors were correct, and the Twitter feed was quickly overrun with inappropriate language. While the Twitter feed is gone, all of the content on the new website, designed by Big Spaceship, can be shared via Twitter and Facebook, according to Adweek.