When the Super Bowl ends on Sunday, Google's work will just be starting. The search giant is again inviting all of this year's Super Bowl advertisers to post their TV spots on YouTube, bringing traffic and potential advertising partners to the super-popular video hub.
Google is adding new features to its Super Bowl Ad Blitz page, including buttons that will make it easier for consumer to share the ads on social networks and Twitter. YouTube is also offering overlays that give viewers more information about the product, according to a Forbes report.
Google is promising the brands, which include Honda, Coca-Cola, and Denny's, that an online presence can build on the exposure they got from advertising during the big game.
Immediately after the game ends, YouTube's homepage will feature a banner ad pointing consumers directly to the commercials. On the Ad Blitz page, consumers will be able to vote for their favorites, with the winning video getting a free spot on the YouTube homepage.
Super Bowl ads pulled in 10 million views on YouTube in the first 30 hours after the game last year, and a total of 27 million views for the week following the game.
