The dream of location-based mobile ads on the iPhone might be over, or, at the very least, stalled. In a note to developers, Apple makes it sound like including location-based advertising in applications will result in a rejection from its App Store.
The message, found on Apple's Developer Connection page, reads "If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store."
Apple's move might signal that it is reserving geo-targeted mobile advertising for itself, according to Mashable. Apple bought mobile ad network Quattro Wireless late last year, presumably to capitalize on the growing mobile advertising market, which has grown largely on the strength of the iPhone device.
