Want to know how your company's latest advertising effort is faring? Why not ask the tweeple?
That's a strategy that Intel has taken to heart, deciding for the first time ever to monitor social networks like Facebook and Twitter to gauge consumer reaction to two ads that ran during Sunday night's Super Bowl broadcast on CBS. The company debuted two new spots that focused on its new Core family of processors, according to an article in Computerworld.
"It's the first time [Intel has] gauged audience reaction around an event by using social networks," said Intel spokesman David Veneski in an interview prior to the Super Bowl. "From a social perspective, the commercials often are a larger [source of] talk than the game. It will be fun to see what people are saying about our commercial."
And, what were people saying about the commercial? Overall, there was a favorable reaction, with Twitterers mentioning how cute the electronics manufacturer's "Lunch Room" ad was. Yet, the ads didn't stand out nearly as much as those created for Google, Denny's, Doritos, or Dodge, all of which garnered much stronger reactions on the microblogging platform.
