Gen X: From tubs to pirate hats
I Can't Believe It's Not Butter
From where I sit, I Can't Believe It's Not Butter's new campaign is genius. How do you do health product news for a not-health-obsessed target, on behalf of an irreverent brand? Cue Gloria Estefan song!
This seems quintessentially Gen X to me both because of the vintage of the song the brand parodies, and the surreal nature of the whole darned thing.
There's also the ironic fun. A thankfully non-jail-baity boy band behind our faux everywoman female lead, Megan Mullally. Majestic lyrics to boot.
Don't believe me? Visit the tub-aoke video.
The video had 3,629 views upon this writing. That's a modest number, but (assuming four views from the understandably proud brand manager), it's 3,625 more than one would reasonably expect for a song about margarine.
FreeCreditReport.com
The ad campaign for FreeCreditReport.com, based on the fear of mundane, menial jobs, seems to be pointed squarely at Gen X. I mean, the idea of having a McJob as a result of a bad credit rating -- Douglas Coupland couldn't have written it better. While the reality of low-paying jobs is sadly known to far more people than just unlucky Gen-Xers, one of the ads comes straight out of "Fast Times at Ridgemont High."
