In Focus

7 habits of highly effective online marketers

Sean Cheyney
Media Planning & Buying Posted on March 10, 2010

Setting yourself apart

In the 12-plus years I've been involved in online marketing, I've seen many marketers thrive, and many more crash and burn. Just like with any type of business, being an effective online marketer is about developing solid habits, repeating the things that are giving you wins, and keeping your eyes wide open as you look forward.

Of course. if it was so easy, then success would be a forgone conclusion at the beginning of everyone's marketing career. Since we know that isn't the case, then what exactly are the habits that define and propel the leaders in the online marketing community?

Anything worth doing is worth doing right. That means hard work and treating marketing as a craft. Keep reading to learn the habits that will enable you to be highly effective and put you on the road to mastering the craft of online marketing.

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Comments

Sean Cheyney
Sean Cheyney March 25, 2010 at 10:43 AM

Jan,

Thanks for your comment. You're right. With so many different sources, you need to find efficiencies to gathering all of the information or it will consume all of your time and end up being counterproductive.

Jan Gordon
Jan Gordon March 25, 2010 at 10:08 AM

Sean, as you say, successful marketers have to stay informed, there's so much noise out there, too many newsletters, webinars, books, etc. Knowing what I'm looking for is crucial and I am never disappointed when I read IMedia. Your article was right on the money, looking forward to reading more, keep up the good work! Hope we meet along the way sometime soon.

Jan Gordon

Kip Edwardson
Kip Edwardson March 23, 2010 at 5:18 PM

Don't trust that Rose guy, he's a slacker. ; )

As my Buckeyes are saying in the NCAA Tourney, you have to be "In It To Win It!"

I'm a firm believer in calculated risks: you might not have all the information for your decision, but using some bit of research or background knowledge is a start, and then apply it like the scientific proces (make a hypothesis, put a plan in place including what you are going to test/learn, and test it).

As far as documenting -- I've found over the years that screen grabs help for that PPT presentation you might give 2-3 years from now. I archive a lot of stuff that way (you'll thank me later).

Sean Cheyney
Sean Cheyney March 15, 2010 at 10:45 PM

Thanks Robert. Glad you liked it!

robert rose
robert rose March 15, 2010 at 8:10 PM

Sean- I must say your article is a compelling read. Great work!!

Sean Cheyney
Sean Cheyney March 12, 2010 at 7:53 AM

Thanks Larry. You're definitely right that many of the points apply across industries.

Also, no matter what challenges or bumps in the road come my way, I can't think of any other type of work I'd rather be doing. Our industry always has something new and exciting up its sleeve, and I agree that it's fun!

Larry Pretto
Larry Pretto March 11, 2010 at 8:40 PM

Sean - It is has been a long time since I had the privilege of working with you. Your article is dead on. It not only applies to marketing habits, it applies to sales, ad ops, account management, and the folks at the agencies. We should all take pride to be apart of such a fast paced ever changing industry. Something new is always evolving. As long as we can all apply the time and effort to learn and actually make sense of what is going on, watching the clock will start to melt away. Work shouldn't be drudgery, it should be fun!