Search is what you want right now. Search is watching, listening, and talking. Search isn't just for text anymore; keeping an eye on the latest trends in this ever-changing field (and truly understanding those trends) is your key to the intent-driving kingdom.
The demand nature of search is giving way to the instant gratification that crowd sourcing provides. Blended search means thinking about every connected digital asset during the optimization process. Real-time search means that you will ultimately have less control over what appears for your chosen devices.
In spite of the dramatic shifts we have seen in the search-and-find category, the basics still apply as well. Confused yet? Don't be. As with all things in the connected marketing world, a little preparation and sound strategy, followed closely by smart tactics, will help keep your collected heads above water.
Let's take a look at five search trends to watch.