Search and stream of consciousness
Real-time search is now a reality. That's right, sports fans: After many years of refining the search algorithm, and spending hundreds of millions of dollars to get it right, every Tom, Dick, and Harry with an opinion can pop up in your search results.
Naturally, the first people to capitalize on real-time search marketing have been the ones who know how to exploit it. With a hashtag (#) and a dream, anyone can pop into search results. Don't you feel better about spending all that money on search engine optimization?
However, you don't have to feel all that bad about walking the boulevard of broken dreams (#greenday) -- there's still time to make sure you are optimizing for real-time search. While the concept is still very new, you can follow a few simple guidelines to make sure you are getting it right:
- First, make sure you are using keywords in tweets.
- Second, since every Twitter action or post creates a page, make sure your text is relevant.
- Third, take a close look at web address abbreviators. Some have really sharp SEO attributes. Long, complicated URLs have never been the friend of search marketers, so now is the time to try and re-invent the address. Some even allow tracking; take a look at bit.ly to see what I mean.