Facebook has surpassed Google in traffic to become the most popular website in the U.S., reports VentureBeat. Facebook had a 7.07 percent share of web traffic last week, slightly more than Google's 7.03 percent share, according to data from Hitwise. The figures do not account for traffic outside the U.S., however.
While both sites have seen a recent surge in activity, Facebook's torrid pace outmatches that of its competitor. Within a year, traffic for the social site has increased 185 percent. Part of that success can be attributed to games such as Farmville, which are played on the Facebook platform. Farmville, which was released last June, has amassed a following of 83 million users.
While the data is favorable for Facebook, not all of the research is in agreement. Another analytics firm, comScore, says that Google reaches 81 percent of the U.S. internet audience, making it the leader of the pack. Facebook is placed behind Google, Yahoo, and Microsoft, reaching 53 percent of the internet population.
