Perfecting the pitch; preparation tactic 1
Agencies pitch to live. Even in tough times, pitching new business is the life force that feeds the coffers and the souls of our businesses. Every pitch is a chance to spread your wings, try new things, and offer your people a chance to do something new or different.
Every pitch holds the promise of greatness. The key to success is careful preparation, clear differentiation, and the ability to make an impression in the pitch meeting. Consider these 13 tactics to optimize your pitch performance. First we'll look at preparation tactics, followed by presentation tactics.
Preparation tactic 1: Keep your eyes on the prize
Pitches are about getting hired, not necessarily about creating advertising or marketing programs. Concentrate your effort to advance through the process rather than waste time and energy on solving the client's marketing problems per se.
Write your RFI responses to jump the bar and get on the short list. Structure your client or consultant briefing and other interactions to earn the right to pitch. Then structure your pitch presentation to win the business. If they buy the campaign presented, that's an extra bonus.
