Yahoo CEO Carol Bartz says that the web portal is "drowning in data," but the Yahoo sales team is in clear need of a life preserver after some abrupt executive shuffles this week.
Former sale chief Joanna Bradford left the company suddenly this week to become chief revenue officer at Demand Media. Bradford's tenure at Yahoo lasted only 18 month. Second in command Hilary Schneider will now oversee Yahoo's ad sales as the portal searches for Bradford's replacement, Ad Age reports.
Yahoo has been making a strong public push in recent months to court advertising dollars. At the same time, Yahoo is in the middle of integrating with Microsoft's search sales operation, but Bradford's departure is not expected to disrupt that process, according to the company.
