When it comes to social media marketing, the metrics are still murky as brands try to understand the correlation between Facebook fans, Twitter followers, and sales. Facebook is trying to make things a little easier for marketers by providing weekly stat updates to brands that use its popular fan pages feature.
The weekly emails contain the number of fans added, comments, "likes," and visits in the past week, according to Mashable. It's a small gesture, but it shows that Facebook is serious about getting more brands to use its platform.
Earlier this month, the social network partnered with Omniture on a deal that lets advertisers track their Facebook ad data within Omniture's reporting suite. At the same time, Facebook has been cracking down on unseemly and inappropriate ads, hoping to keep consumers happy while encouraging brands to buy more ad inventory.
