Adgregate Markets and PointRoll announced a partnership that will enable PointRoll clients to weave ecommerce solutions into their rich media ad campaigns. Through the partnership, Adgregate becomes PointRoll's go-to partner for in-banner ads that feature ecommerce transactions.
AudienceScience has promoted Dan Hurwitz to vice president of national sales. His former role will be replaced by Scott Travis, who is now the director of sales, East. Monica Seebohm, who has just arrived to AudienceScience, has been named director of sales, West.
Barker/DZP has promoted Kim Tracey to the position of account director. She will oversee a number of the agency's top accounts. Previously an account supervisor, Tracey has worked with A&E Television Networks, RHI Entertainment (formerly Hallmark Entertainment), and Platts, a division of The McGraw-Hill Companies.
Brand in the Hand announced that Hilton Garden Inn's "Cooked-To-Order" meals will be featured on snack bags served on Delta Airlines flights. The agency specializes in combining branding with in-flight snacks.
Justin Schacter has joined Brand.net as director of sales. He will be responsible for new sales opportunities in the East.
Break Media announced its partnerships with BlueKai, an in-market data auction, and eXelate, an open marketplace for audience targeting data. The move was made to provide Break advertisers with ad targeting and optimization capabilities. In additional news, Break has partnered with Total Beauty Media, Inc. to develop ModernMan.com. The site will offer lifestyle advice aimed at men from ages 18 to 39.
Buoyancy Digital, LLC has been retained as a sales partner for both Vwala and shopping cart software CommerceSocial. Buoyancy Digital will provide channel sales support to drive merchant and social media branding of the Vwala and CommerceSocial products.
Gap Inc. hired Amy Curtis-McIntyre as its new senior vice president, marketing. She will oversee all aspects of marketing and brand management for Old Navy.
Good Health Media has hired Chris Colella as its new sales director for the New York headquarters. A veteran in the field of interactive marketing, Colella brings more than 10 years of experience in digital ads, and several years of experience with pharmacy and health advertisers.
AOL advertising executive Cate Carley has joined iVillage as its vice president of East Coast sales. Carley is charged with developing innovative advertising solutions that enable marketers to tap iVillage's vast community.
The Loyalty Marketer's Association has appointed Jim Iott as its vice president of sales. Iott recently worked with the Word of Mouth Marketing Association, where he was responsible for developing and selling its sponsorship and advertising programs.
The Web Marketing Association has awarded NetPlus Marketing with the Best Online Retail Award for its Deb Girl model search. In the campaign, girls between 13 and 25 were asked to upload photos and explain how their personalities reflected the Deb Shops brand. In other news, NetPlus welcomed Anthony Eccles back as its integrated media analyst. This will be Eccles' second stint with the position. He had previously worked at Yellowbook USA as an associate campaign analyst.
Offerpal Media announced its acquisition of Tapjoy, a provider of mobile platforms. The Tapjoy platform allows developers to embed virtual goods storefronts that can process micro-transactions.
Following the appointment of Brad Navin as chief executive officer, The Orchard announced the promotions of several senior executives. Prashant Bahadur has been appointed to general manager, Josh Builder has been named vice president, product development and operations, Jaclyn Ranere has been named vice president, digital marketing, and Scott Bergman is now vice president, sales and marketing. In addition, Tom Lorenc joins the company as vice president, engineering.
OwnerIQ has hired Steve Ustaris as vice president of agency relations and business development. Ustaris will be in charge of forging relationships with current and future agency partners. He most recently worked at Studiocom.
R/GA New York has appointed Conrad Lisco as social and mobile strategy director, Michael Lewis as experience strategist, Bob Maynard as interaction design director/content strategist, and David Womack and Lilian Rousseau as creative directors, interaction design. In addition, Cyrus Vantoch-Wood, Andrew Payton, Chris Soskin, and Jeff Yonteff all joined as creative directors.
Red Door Interactive was recently the recipient of a number of awards. At the Internet Advertising Competition last week, Red Door was awarded for Best Telecommunication Mobile Application, Best Telecommunication Websites, and Best Internet Service Provider Rich Media Online Ad. It also received an "ADDY" from the San Diego Ad Club for recent work.
Siteminis has introduced its patented Mobile Web Solution, a mobile platform that allows companies to deploy one site instead of multiple sites for each type of phone. The platform allows a complete and consistent shopping experience on mobile, regardless of the type of cell phone or carrier that is being used.
Vindico and VivaKi Networks have announced a partnership. Under the new deal, Vindico will provide its video services to VivaKi agencies, including Mediavest, Starcom, Digitas, Moxie, ZenithOptimedia, Spark, and Razorfish.
VirtuOz has expanded its relationship with eBay to provide intelligent customer support on the auction site. The VirtuOz agents are designed to help companies with their service or sales needs. These SaaS computer programs interact with users, interpret their input and resolve specific issues.
United Way Worldwide has elected John J. Dooner to lead its global movement for the following year. Dooner is the chairman and CEO of McCann Worldgroup, which he created in 1997. He was also previously the chairman and chief executive officer of McCann Erickson Worldwide.
Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our bimonthly column is always looking for announcements, so please email them to mediamotion@imediaconnection.com.
