4. Red Interactive Agency
Red Interactive's website is a well-balanced blend of experiential design and usability. Site visitors can interact with each other through instant chat and take on the personas of Victorian-themed woodcut avatars. The site canvas expands well beyond the browser window exposing a virtual world that characters navigate through with keyboard inputs -- they can go left to right and even toward the sky!
The game-like features are fun and make for an unforgettable experience, not to mention differentiate Red from other agencies vying for clients' attention. On a more practical level, critical information is easily accessible through standard navigation, and well-written copy engages the reader.
Tip: Design for both usability and emotion.
5. Future Now
Future Now is a conversion optimization service provider. True to this competency, the agency's website appears to be a conversion rate powerhouse. There aren't a lot of bells and whistles to be found. Instead, there are informative headlines, case studies, client success metrics, and prominent buttons that encourage visitors to take action.
Visitors can sign up for an email newsletter, subscribe to the agency blog, or get down to business and submit an information request form that displays in the footer of all pages. Future Now clearly understands content marketing. Check out the "Resource Center" to see what keeps visitors coming back for more.
Tip: Convert traffic and build loyalty with quality content.
6. Barbarian Group
The Barbarian Group launched its site in blog format several years ago. It was pretty revolutionary at that time, and the site still works extremely well today. Beyond work samples and client logos, perhaps the most effective selling tools that an agency has are the ideas and points-of-view of its staff. Barbarian Group puts those ideas front and center by showcasing subject matter expertise and providing opportunity for dialogue with comments attached to blog posts.
The "Barbaripedia" provides a wealth of information including content such as "The New Biz Process" and "Beliefs on Internet Video." After consuming this information, prospective clients and job seekers should have no surprises about agency process and ideology. That's a good thing -- because nobody likes surprises.
Tip: Share ideas that inspire and inform.
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