7. Sarkissian Mason
Visitors to Sarkissian Mason's website are greeted with a dashboard of live metrics associated with events and activities occurring within company walls. It's all part of a campaign that challenges quantifying creativity in the midst of economic uncertainty. Some of these metrics are human, like "Corporate Jargon Heard," while others focus on network events such as "Mouse Clicks." Auto-play soundtrack aside, it's a unique way for Sarkissian Mason to express a point of view while engaging site visitors who can choose to skip this experience or spend some time with it.
Tip: Find unique ways to differentiate with a campaign of your own.
Modernista!'s online presence doesn't resemble a traditional agency website much at all. This was one of the first agency sites to fully take advantage and show a mastery of the social web. Modernista!'s Wikipedia entry replaces what you'd expect to find on a traditional "About Us" page and the agency's work samples are displayed as bookmarks on Delicious.com. Google search results replace the company's homepage. The site reflects Modernista!'s ingenuity and confidence to do something new.
Tip: Leverage existing platforms for efficiency.
Attention to visual and typographic detail abounds on SapientNitro's website. Global navigation is minimal, with a majority of content grouped into just three primary sections. This minimizes decision making and encourages visitors to explore more deeply. Work samples are easy to manipulate with filtering controls by industry or service area. Browsing among work sample detail screens is quick with overlay treatment, and a slideshow feature makes the experience effortless. Visitors are encouraged to share content through email and their social networks.
Tip: Encourage exploration by keeping navigation simple.
Organic's homepage displays the latest company news one headline at a time. This single point of focus delivers a powerful message that cannot be missed, while allowing users to orient themselves without information overload. Interface controls allow users to tailor content by article type, change page layout, and manipulate sort order for a personalized experience. Section landing pages are thoughtfully designed and stick to a theme of simplicity.
One section of the site features images contributed by Organic staff for creative inspiration. These images link to staff profile pages, giving site visitors a glimpse into the brain trust of the agency while adding a nice touch of human perspective. It's clear that a lot of effort went into surfacing agency culture, which I'm sure helps to attract and retain top talent. Even agency location contact pages get personal with time, temperature, factoids, and staff directories.
Tip: Get personal to attract top talent.
Well, there you have it. I'm looking forward to learning which agency sites you find inspirational. And if you're interested, be the first to know when Red Door Interactive's new site launches by following @reddoor on Twitter.
Charles Wiedenhoft is the director of business planning and optimization for Red Door Interactive.
On Twitter? Follow Red Door Interactive at @reddoor. Follow iMedia at @iMediaTweet.
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