Whether you're talking about repurposing a 30-second television spot or creating what might best be described as a branded short film, you're going to have to ask yourself one question before putting it out there -- will people like this enough to share it with their friends?
It's a deceptively simple question -- especially after the fact. But unfortunately, teasing out the particulars of why one video set the web on fire and another simply stalled isn't as clear. That's why we've compiled a list of the some best viral videos we've seen lately. Each succeeds for different reasons, but it's our hope that each will both inspire your work and illuminate the intangible qualities that give a video true viral potential.
Obviously, this is not an exhaustive list -- the internet is kind of a big place -- so please feel free to comment and share some recent videos that made you scream out, "You gotta see this!"
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The Evian Roller Babies is hilarious. I have shared it on all my networks and could watch it over and over again...however, I am not inclined to buy Evian water...so how is success measured?
This post reminds me of this ad that's doing the rounds in South Africa, not really so much the ad, but the dog in the ads, Toyota n South Africa has introduced Buddy the boxer and he is an arrogant talking dog, these are some of the ads, http://www.youtube.com/watch?v=Az8zMi0ATt0 (this one made us all laugh because we couldn't believe he actually said "sis" that's like snorting down here.http://www.youtube.com/watch?v=RNr8g8dAlEo&feature=related (this one gets beaten to death on the TV these days, even find myself saying the words "help me, help me, I'm stuck in a hole, I'm a stuck sheep, help me" along with the dog)
The Heineken spot is SO BORING, I would almost be inclined to give it up as my life-long favorite beer....What WERE these people thinking....?
Michael - Great insight and a great POV on the online world of branded entertainment. Heck - the offline world too.In the end, it is all about reaching your audience with real content they will respond to. It's what has always counted, and what will count in years to come.Jeff Cannonwww.thinkcannon.com
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