The shareability factor
Whether you're talking about repurposing a 30-second television spot or creating what might best be described as a branded short film, you're going to have to ask yourself one question before putting it out there -- will people like this enough to share it with their friends?
It's a deceptively simple question -- especially after the fact. But unfortunately, teasing out the particulars of why one video set the web on fire and another simply stalled isn't as clear. That's why we've compiled a list of the some best viral videos we've seen lately. Each succeeds for different reasons, but it's our hope that each will both inspire your work and illuminate the intangible qualities that give a video true viral potential.
Obviously, this is not an exhaustive list -- the internet is kind of a big place -- so please feel free to comment and share some recent videos that made you scream out, "You gotta see this!"