Selling innovative work
The path of innovation is not the road most traveled. From film to music to architecture to, yes, even advertising, history is littered with brilliant minds that just couldn't navigate past the corporate layers full of naysayers. Selling a unique idea can seem like pulling teeth. As Howard Aiken, creator of the IBM/Harvard Mark I computer said, "Don't worry about anyone stealing your idea. If it's truly original, you'll have to ram it down their throats."
Of course, to many in this business, that's all more nuisance than deterrent. And while selling innovative work is rarely a breeze, how it's presented and the point of view it comes from can have a big impact on whether it dies in the desert or makes it to the promised land.
So if you're having trouble pushing an idea through, here are a few things you might want to consider.
