According to a new study by Q Interactive's Women's Channel, female consumers aren't opposed to targeted ads. If anything, they welcome tailored ads that relate to their background.
Women's Channel, an agency that researches online trends among females, reported that 65 percent of its participants were intrigued by the system of behavioral marketing. They were especially interested in how the ads seemed to "know" what they wanted. A sizeable number of them -- 88 percent -- said that they wanted more tailored ads served online.
"They are past any fear or suspicion when they get a targeted ad online," said Emily Girolamo, Q Interactive's vice president of marketing and corporate communications. "[Women] expect, want, and seek out brands online with meaning for their busy lives."
The study also reported that 53 percent of participants felt that they have "relationships" with sites and brands. When asked about which brands they have the strongest rapport with, Procter & Gamble, Kraft, and General Mills were among the most cited.
