High-quality referrals
A link from a reputable website is like a good job referral. It's someone recommending you for a given role, and it acts as a good old-fashioned stamp of approval. Receiving a poor referral -- or none at all -- can be detrimental to achieving a goal, whether the aim is a new job or top search engine ranking.
Wouldn't it be nice to know what your links are saying about you? The answers might explain a ranking plateau or ranking decline.
Are you someone who has it all together, with highly relevant and natural anchor text in links from quality, relevant websites? Are you all over the map with a mix of quality and irrelevant links from questionable domains? The quality of links referencing your website is an integral component of SERP algorithms.
Ultimately, links indicate the quality of your website, and in the case of search engines, you definitely want to make a good impression. Follow these guidelines to ensure your link-building strategy is a sound one.
