Are agencies ignoring the iPad?

Emerging Platforms Posted on June 03, 2010

Apple has sold more than 2 million units, but are brands ready to embrace the new device? Top digital marketers tell us what their clients have been doing with the iPad -- if anything.

If you are having trouble using our video player, try watching on YouTube.

More articles from Emerging Platforms

 

Comments

Greg Bardsley
Greg Bardsley June 3, 2010 at 3:01 PM

Harry,

I agree with you that the most lucrative opportunities for the iPhone may not be with apps. I've read a few articles on how the large screen size could change text messages and email marketing, so I agree with you there, but I especially like your point regarding how the iPad could expand WiFi.

You're right, of course. Since iPads are more likely to be used at home or in a setting with a wireless connection, the device will be less dependent on AT&T's 3G network.

It'll be interesting to see how marketers will utilize this (if they utilize it at all).

Greg Bardsley
Greg Bardsley June 3, 2010 at 2:50 PM

Stefan,

You've got a great point regarding the iPad. Remember how people reacted when they first heard about it? The general consensus was "it's just a giant iPhone - what use is this?"

Now that it's reached 2 million sales, we're not hearing companies say "who would need that?", they are saying "how can we make money off of this?". But your point rings true: just because we can, does that mean we should?

Harry Hallman
Harry Hallman June 3, 2010 at 9:21 AM

There are many more ways to use the iPad and any of its new competitors for marketing than apps and advertising. The quality and size of this devise and the various functional apps will increase the use of WiFi so WiFi marketing will become a much more important tool. Also, the features of the iPad and other large screen devices will create a new emphasis on email marketing and may have an effect on mobile text messaging.

I think the iPad and all of its future clones are a game changer.

Stefan Pertz
Stefan Pertz June 2, 2010 at 8:08 PM

The question is actually more interesting than the answer (in my view). Sony, Dell, Nokia etc are releasing new products too. Does it mean that, because it is an Apple product, agencies HAVE to make use of it as a platform?

i also remember science fiction books having ads in them (For soups and noodles and other things). However, that disappeared over time. Now a book is advertising free.

I would argue, that a high number of devises in circulation doesn't equate to being a good advertising medium. Otherwise the Blackberry would be a much more popular item to look at, no?