Nowadays, websites are like opinions. Everyone has one, and we all like to critique each other's.
But defining what separates a stellar website from a stale one isn't as simple as it used to be. With the proliferation of social media, video, and other dynamic content, the fundamentals of a great site go well beyond navigation and graphics. Creativity isn't relegated to mere taglines and illustrations. Rather, creativity abounds in the fundamental experiences that digitally savvy companies create to engage their core audiences.
That said, tried-and-true website best practices still apply. Simplicity. Elegance. Ease of use. These principles still matter, and it's the sites that apply these concepts to truly innovative ideas that capture our attention online.
So who's doing it right? We asked our panel of digital specialists to take a critical look at the sites they love in order to illuminate some lessons you can apply to your own web design efforts.
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Great article... good choice on Ted... one of my favorites
Awesome article... I appreciated the expert insight into what they think is successful though I disagree with Lincoln's selection.
Lori, great list of killer websites to watch. I especially like your choice of Levi's and the way that they incorporated the Facebook Like Button on their page. I do enjoy your improvement comments for each. Great thoughts and ideas you have. @SocialChadder
I'm bookmarking this article to share with clients, for sure. But one major deduction, this one not for the author but for imediaconnection.com. One of your own articles reminds us that web pages are dead! Why are you making us page through this?
Excellent article Lori -- thank you! Cheers! -- Roger D.
Great article. All the Websites you selected are entertaining, engaging, and interactive. However wouldn't they all rank poorly on SEO since they are Flash driven?
Great Article- well done...
Great job hitting the key points of why these are effective sites. Very insightful.
wonderfully said...wow...3rd paragraph says it all...the only word left out...Honesty...but,tried and true works just as well! great article.
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1 6 signs your agency is dying
2 5 ad technologies that will be dead in 5 years
3 The best social media campaigns of 2013
4 The most meaningless (and hilarious) job titles on LinkedIn
5 8 types of problem clients (and how to handle them)