12 killer websites worth watching

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Elegant innovation

Nowadays, websites are like opinions. Everyone has one, and we all like to critique each other's.

But defining what separates a stellar website from a stale one isn't as simple as it used to be. With the proliferation of social media, video, and other dynamic content, the fundamentals of a great site go well beyond navigation and graphics. Creativity isn't relegated to mere taglines and illustrations. Rather, creativity abounds in the fundamental experiences that digitally savvy companies create to engage their core audiences.

That said, tried-and-true website best practices still apply. Simplicity. Elegance. Ease of use. These principles still matter, and it's the sites that apply these concepts to truly innovative ideas that capture our attention online. 

So who's doing it right? We asked our panel of digital specialists to take a critical look at the sites they love in order to illuminate some lessons you can apply to your own web design efforts.



steve danson
steve danson June 15, 2010 at 11:46 PM

Great article... good choice on Ted... one of my favorites

Jane Tyndin
Jane Tyndin June 12, 2010 at 10:40 PM

Awesome article... I appreciated the expert insight into what they think is successful though I disagree with Lincoln's selection.

Social Chadder
Social Chadder June 12, 2010 at 9:40 PM

Lori, great list of killer websites to watch. I especially like your choice of Levi's and the way that they incorporated the Facebook Like Button on their page. I do enjoy your improvement comments for each. Great thoughts and ideas you have.


Michael Odza
Michael Odza June 9, 2010 at 2:21 PM

I'm bookmarking this article to share with clients, for sure. But one major deduction, this one not for the author but for One of your own articles reminds us that web pages are dead! Why are you making us page through this?

Roger Darnell
Roger Darnell June 9, 2010 at 11:11 AM

Excellent article Lori -- thank you! Cheers! -- Roger D.

Morris Sneor
Morris Sneor June 9, 2010 at 10:46 AM

Great article. All the Websites you selected are entertaining, engaging, and interactive. However wouldn't they all rank poorly on SEO since they are Flash driven?

Brett Sherman
Brett Sherman June 9, 2010 at 10:36 AM

Great Article- well done...

Andrew Dixon
Andrew Dixon June 9, 2010 at 9:45 AM

Great job hitting the key points of why these are effective sites. Very insightful.

Tim Bottiglieri
Tim Bottiglieri June 9, 2010 at 8:25 AM

wonderfully paragraph says it all...the only word left out...Honesty...but,tried and true works just as well!
great article.