Evangelists
The Champion: Your ultimate "liker." This poster believes in everything about your brand and supports all your brand initiatives. Be sure to "like" this poster as much as this poster likes you.
The Orator: This is your loudest brand advocate. A worthy poster, but feed them wisely. While their enthusiasm is appreciated, being the loudest online is a magnet for starting "flame wars." Providing Orators with good information can go a long way toward keeping their posts positive and entertaining.
The Torchbearer: This poster will carry your brand messages and initiatives across the internet. Rich connections with this poster can lead to great opportunities, such as sending a brand message viral.
The Connoisseur: This is a brand "collector" of sorts. This poster appreciates your initiatives and always kept tabs on you well before social media. As a loyal brand enthusiast, the Connoisseur has been buying your products for years, so be gracious and appreciative in your interactions.
The Orbiter: Orbiters are posters who like you and your brand -- from a distance. They are always hovering around your brand, keeping tabs on what your brand is up to, but they never closely engage. Interactions with this poster are usually initiated by the posters themselves, as they value their distance.
