5 ways your Twitter strategy can be better

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Keeping your Twitter presence fresh

Twitter is like sex: Everyone thinks about it and talks about it more than they actually do it, and although you've got the basics down, you feel like you constantly need to step up your game.

Your Twitter strategy and execution are solid. You've read billions of articles on the topic, you know your business objectives for Twitter, and you watch your competitors' tweets. You're using it to listen to what people are saying about your brand, you're having a true dialogue with your followers, and you're extending your Twitter presence to include promotions, contests, customer service, and more. 

So, what's next? How do you keep your Twitter presence engaging and memorable as more companies step up their Twitter game? Here are a few ideas from the Twitter frontier.



Pervara Kapadia
Pervara Kapadia July 20, 2010 at 6:56 AM

Thanks for this Steve. Yes we need to create the brand personality and live by it. On Twitter the way would be the tone and the the text behavior as you have rightly shared.

Pascalis Claudius Lotinggi
Pascalis Claudius Lotinggi July 17, 2010 at 2:01 AM

Very informative and helpful.

And a lot of interesting ideas.

Beverly Dracos
Beverly Dracos July 12, 2010 at 6:04 PM

I especially like the last two items on this list. Rewarding your advocates and celebrating your followers are both genuine forms of appreciation. Genuine appreciation is certainly one of THE most critical elements of relationship marketing.