Keeping your Twitter presence fresh
Twitter is like sex: Everyone thinks about it and talks about it more than they actually do it, and although you've got the basics down, you feel like you constantly need to step up your game.
Your Twitter strategy and execution are solid. You've read billions of articles on the topic, you know your business objectives for Twitter, and you watch your competitors' tweets. You're using it to listen to what people are saying about your brand, you're having a true dialogue with your followers, and you're extending your Twitter presence to include promotions, contests, customer service, and more.
So, what's next? How do you keep your Twitter presence engaging and memorable as more companies step up their Twitter game? Here are a few ideas from the Twitter frontier.