Rules 4 and 5
Reward brand advocates
Once your audience is engaged and active, how do you keep them talking? An awesome website might only be viewed once, but an awesome experience will bring your brand to life.
You need to reward those users who show brand affinity by including them in the brand through exclusive content, offers, and other incentives that will keep them engaged and active. This content can be simple; recognition of your No. 1 fan on a social network will go a long way. If you have a new product, exclusive event, or any relevant news, let your advocates know first. This not only gives them the sense of community and identity with the brand but also gives them a reason to keep coming back.
Incentivize user-generated content
The definition of content has changed over the years, but the old saying of "content is king" still rings true. As your brand integrates its current communications and website strategy with social platforms, it is important that your fans are just as involved in creating content as your internal team.
User-generated content can be anything from fan suggestions and surveys to images, videos, and more. While this content will occur naturally as your fan base grows, it is important to not only provide the means of gathering this type of content but also, in some instances, reward those who participate through weekly or monthly competitions or giveaways to those who participate in brand discussions.
