Adgregate Markets has added Sharon Kelley as chief revenue officer and David Sessions as a member of its board of directors.
AdReady has launched a new version of its AdReady for Agencies platform. The company has also placed Brian McAndrews, managing director of Madrona Venture Group, on it its board of directors. Mike Galgon, co-founder of aQuantive, has joined the company's advisory board.
Alanna Clark has joined AudienceScience as vice president of strategic partnerships. In this newly created role, Clark will be forging new relationships on behalf of AudienceScience within the online advertising ecosystem.
In a recent study done by appssavvy, branded virtual goods were found to increase all brand metrics, including a 44.5 percent increase in brand awareness, a 60.1 percent increase in ad awareness, and a 31.5 percent increase in purchase intent.
Marketing technology startup company Avenue Right has released version 3.1 of its media buying automation platform.
BFGoodrich Tires has launched its Bolt On ad campaign, which will be featured on national broadcast, print, and online advertising. The campaign will draw parallels between the advantages of the BFGoodrich tires and the traits of animals in the wild.
BuzzLogic has appointed John Donahue as chief technology officer. Donahue had previously served as the global head of business intelligence, technology, and data at Omnicom Media Group.
Carat has added Sankar Patel to its San Francisco team as digital media director. He'll report to Andrew Hoeberichts, SVP, general manager, Carat San Francisco. Patel will be responsible for the direction of the digital media and integrated media programming for existing clients.
In its recent study of listening platforms, The Forrester Wave ranked Converseon as a "leader" for its "range of product functionality and ability to meet businesses' needs beyond reactive brand tracking."
Craig Etheridge has been appointed as vice president of mobile advertising sales for Gannett Digital. Etheridge was most recently vice president of emerging platform sales at The Weather Channel, where he was responsible for sales of its mobile product portfolio.
The Los Angeles Kings has taken on Adrenalin, Inc. as its branding and marketing agency for the 2010-2011 season.
Kraft Foods introduced its Big Fork Little Fork app for the iPad. The app is aimed at instilling good eating habits in children. It features hundreds of recipes, as well as how-to videos, educational games, and interactive elements.
Lyris is opening new headquarters with offices in Sydney and Brisbane, Australia. The offices will be led by General Manager Nicole Stanton.
Mamas & Papas has selected Boston-based agency Mullen to help with its launch in the U.S. this fall.
Meredith Corporation has completed its acquisition of mobile marketing specialist The Hyperfactory.
Pace Communications announced that Heather Keets Wright has joined the company as head of digital content.
Peer39 announced that Alex White will be joining the company as vice president of product and account management.
Quantivo announced that Quantivo 4 now includes innovative "one-step query analysis" capabilities. This feature will enable marketers to conduct behavioral analysis using an unlimited number of attributes.
R/GA Singapore has hired Missy Devlin as group account director and Ronnie Liew as senior technology director. The agency's Asia-Pacific hub opened in early May. In addition, R/GA London has added Paul Abrelat as executive technical director and James Deakin as technical director.
Nigel Adams has joined Rosetta as partner of talent management and leadership development. Adams will create a "leadership brand" that includes guiding principles for how to recruit, develop, and coach team members.
Sugar Inc. launched its first social online game, PopSugar's Retail Therapy. The game features a host of popular brands, including Banana Republic, Barneys New York, Diane von Furstenberg, Gap, Juicy Couture, Topshop, and Tory Burch.
The1stMovement has promoted Ann Van Orsdel to the role of president. This announcement follows the celebration of the agency's four year anniversary.
VINDICO Group's video advertising platform has been accredited by the Media Rating Council. The company is the first demand-side video ad server to be accredited by the MRC, a process that requires companies to submit technology and processes to rigorous third-party audits to ensure compliance with industry standards.
WorkflowOne announced that David Buckley has joined the company as vice president of marketing.
Yahoo Real Estate and Zillow.com have announced an exclusive partnership that will offer advertisers a single channel to work through. As part of the relationship, Zillow will power all for-sale listings on Yahoo Real Estate.
YuMe has opened a new regional sales office in Santa Monica, Calif. The company also announced the addition of Marc Hale, Blake Hebert, and Evan Hsieh to its advertising sales team.
Zimride has named Colle+McVoy as its agency of record.
Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our bimonthly column is always looking for announcements, so please email them to mediamotion@imediaconnection.com.
