Starting your online publicity efforts
Everybody loves "free," especially if it comes with the words "easy" and "no strings attached." It's why so many of us are looking to use the internet to get our message across.
However, while gaining online publicity for your business is not difficult, it could be more challenging than you think. That's because most companies can't simply create a Twitter account, Facebook page, or blog and then sit back and wait for followers, fans, and readers to accumulate and become loyal brand ambassadors.
Fortunately, there are many simple online steps you can take to increase your firm's exposure and build recognition. Granted, these efforts will require more planning and work -- think a few hours or a day or more -- versus the nearly instant gratification of creating a Twitter account, but all will likely help you gain ground in your publicity efforts.
Here are six steps to get you started in your online publicity efforts.
