Brian Fetherstonhaugh takes a look at a few more companies who are taking the right steps in digital marketing. Although these companies sell a wide variety of products, they are united in their use of digital technologies. From Ameritrade to Louis Vuitton, these are the companies that will survive the digital "reckoning" -- an inevitable fate if digital marketers don't change their ways.
Brian Fetherstonhaugh is the chairman and CEO of OgilvyOne Worldwide.
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