For media buyers, staying abreast of the latest advertising opportunities offered by online publishers is vital to ensure you're making the most of your ad dollars. But it's not always simple. New platforms like the iPad are dramatically changing the online advertising game in drastic yet exciting ways, and fast-evolving channels like mobile present their own challenges and opportunities in ad delivery.
At ad:tech New York next week, eight top online publishers will convene to form the OPA [Online Publishers Association] Publishers Zone, an special exhibit hall section dedicated to showcasing some of the latest content and ad opportunities of interest to online marketers. "The OPA is delighted to partner with ad:tech to create the OPA Publishers Zone for our members to showcase their latest innovations in online content and advertising," said Pam Horan, president of the OPA.
In this article, we'll give you an advance look into some of the innovations that will be on display from each company.
Fox News DigitalThis year, Fox News Digital embarked on a dramatic investment and network upgrade schedule. The audience received a completely overhauled FoxNews.com, culminating with a new and more appealing homepage, with category-first ad takeover executions. Meanwhile, FoxBusiness.com was redesigned this fall in order to capitalize on its recent growth and in celebration of its third anniversary. Additionally, Fox News Latino launched in October to much fan fare, thereby positioning Fox News to capitalize on a large and growing Latino audience.
Fox News Digital has also introduced Fox News Plus, a new advertiser solution that provides premium targeting services and insights. Fox News Plus will continue to offer the same quality audience and advertiser experience that its partners have come to expect, plus a host of new data and technology services to maximize advertiser effectiveness across the Fox News Digital Network.
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