INFOCUS

5 agency blogs you should be reading

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Organic

It's hard to think of an agency as a news source, but Organic's Three Minds blog actually blurs the line -- in a good way. There are six dedicated "channels" that cover everything from creativity and culture to analytics and strategy. There's also a "seventh" channel that allows readers to customize the news they get. Pretty cool, right?

Channels have dedicated "owners," as well as contributing editors. And each channel has at least three minds contributing on a regular basis. Not only is that an impressive look at the agency's roster, but it's also a very deep look. Put it this way: If you're the client, you usually hear a lot about what the agency thinks from one or two key contacts, and you usually don't get much input from the lower-level employees who often put your campaign into action. What's nice about Organic's blog is that contributions seem to come from various levels throughout the agency.

The other big advantage to the Organic blog is that it's a sound forum for industry thinking. For a number of reasons, many great agency blogs don't get a ton -- or any -- comments. But that's not true at Organic, where readers aren't shy about sharing their opinions.

 

Comments

Robert king
Robert king February 16, 2011 at 3:23 PM

Its great to see that people are sharing quite profitable information with each other and now we can move our selves to a new era.

Kid Rock Tickets

mckljhon 45
mckljhon 45 January 13, 2011 at 3:26 AM

kid rock tickets
http//www.2ticketguys.com/Events/Kid-Rock-Tickets.aspx

Thanks for the mention,Both of those things are part of our culture and we see the blog as a window in to that. Cheers,

Adam Kleinberg
Adam Kleinberg January 10, 2011 at 7:02 PM

Also, I highly recommend the garlic mashed potatoes. Just sayin'.

Adam Kleinberg
Adam Kleinberg January 10, 2011 at 12:29 PM

Thanks for the mention, Michael. I think you nailed on the head what we're trying to do with our blog—which is provide value—whether that value comes in the form content that makes you better at your job or content that makes you laugh so hard milk comes out your nose. Both of those things are part of our culture and we see the blog as a window in to that. Cheers,

Adam
www.tractionco.com/blog
@adamkleinberg

mark jones
mark jones January 10, 2011 at 10:17 AM

Best blog on "off web site" marketing - social and RSS.
www.behindthefeeds.com