It's hard to pigeonhole the Traction blog. Sometimes you get funny posts that are somewhat related to the industry, like this one in which the agency's creative director explains why he isn't Don Draper for the digital age. Other times you get posts that aren't related to advertising at all, like this recipe for garlic mash potatoes.
We'll chalk those two posts (and others of that variety) up to Traction's unique culture. But if your boss wants to know why you're reading a blog that seems a little off the wall, you can always show them this.
Every few weeks, Traction goes back to school, getting a primer on some aspect of digital. But the great thing is that you don't have to work at Traction to learn something new, because the agency shares the slideshows from its "Learn Phase" series. And because it's coming from Traction, the slides are anything but dry. So when I clicked on its recent SEO series, I was pleasantly surprised by the fact that the presentation 1) didn't put me to sleep and 2) dramatically increased my knowledge of SEO.
Honestly, I can't tell if I come for the distractions and stay for the knowledge or vice versa. But it really doesn't matter. When I check in with Traction, I'm always entertained, and I usually leave the blog with some extra knowledge. Not bad.
Michael Estrin is a freelance writer.
On Twitter? Follow iMedia Connection at @iMediaTweet.
Not a People Connection member?
Its great to see that people are sharing quite profitable information with each other and now we can move our selves to a new era. Kid Rock Tickets
kid rock tickets http//www.2ticketguys.com/Events/Kid-Rock-Tickets.aspxThanks for the mention,Both of those things are part of our culture and we see the blog as a window in to that. Cheers,
Also, I highly recommend the garlic mashed potatoes. Just sayin'.
Thanks for the mention, Michael. I think you nailed on the head what we're trying to do with our blog—which is provide value—whether that value comes in the form content that makes you better at your job or content that makes you laugh so hard milk comes out your nose. Both of those things are part of our culture and we see the blog as a window in to that. Cheers,Adamwww.tractionco.com/blog@adamkleinberg
Best blog on "off web site" marketing - social and RSS.www.behindthefeeds.com
Full Summit Calendar | Request Invite
1 9 Facebook hacks that will blow your mind
2 The most meaningless (and hilarious) job titles on LinkedIn
3 5 brands that climbed out of reputation hell
4 6 sexy Hollywood marketing lessons
5 7 emotions connecting brands and consumers