Spread it around
Rule 2: You can't make it on YouTube alone
According to comScore Video Metrix, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in November 2010. But, even with close to 2.0 billion out of the nearly 5.2 billion viewing sessions in the U.S. that month, this means only 38 percent of all viewing sessions occured at YouTube.com.
So, you can't make it on YouTube alone.
But the functionality to upload a video to Yahoo Video was removed on Dec. 15, 2010, and all user-generated content will be removed from Yahoo Video by March 15, 2011. And all of the other video sites put together will add -- at best -- an additional 7 percent of all viewing sessions.
So, what should you do?
The answer would be found in some TubeMogul research that was published Feb. 12, 2009, if it were still posted on the company's site. Its research found that 45.13 percent of viewers discovered videos by going to a video site (i.e., going to YouTube and running a search or clicking around the featured or related videos). But 44.24 percent of viewers discovered videos embedded on blogs or other websites.
So, you should embed your YouTube videos in your website or blog because embedding will literally double the chances of viewers discovering them. You can also use Media RSS (MRSS) or TubeMogul OneLoad to syndicate or distribute your videos to other video and social networking sites. This will also increase the odds of viewers discovering them.