As technology continues its rapid pace of innovation, there has been a skyrocketing adoption of high-tech consumer devices -- such as smartphones, tablets, and laptops -- with webcams. Smartphone usage in particular is on the rise. In fact, The Nielsen Company, a global leader in measurement and information on what consumers watch and buy, predicts that by the end of 2011, one in two Americans will own a smartphone.
With the digital age in full swing, consumers are becoming more tech-savvy. To effectively reach them, marketing professionals must implement strategies that deliver messages quickly, easily, and interactively -- and in a way that leverages popular consumer technologies. For many companies, interactive print is an increasingly attractive option -- helping them connect emotionally with their audiences and bridge the divide between traditional print methods and the digital world.
Examples of interactive printPopular forms of interactive print include personalized URLs, quick-response codes, and augmented reality. These three interactive print strategies are often cost-effective and can make marketing collateral pop while helping marketers create immersive, interactive brand experiences.
Tips for effectively utilizing interactive printThe adoption of interactive print will continue as technology advances. Here are some tips to help make marketing campaigns stand out with interactive print:
Interactive print enables marketing professionals to reach target audiences in new and innovative ways that leverage the consumer devices prevalent today. When done creatively, strategically and in a way that directly maps back to a company's brand, interactive print can be a powerful medium to increase consumer engagement and build brand awareness.
Troy Forget is senior marketing manager for the printing products and services business of Staples Advantage. On Twitter? Follow iMedia Connection at @iMediaTweet.
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