David Clarke, BGT Partners
URLs: Current site: http://www.autoblog.com/; New site in beta: http://beta.autoblog.com/
The current site is a fairly standard blog site with multimedia content and the ability to filter content. The new beta site takes advantage of dynamic scripting, and it socially infuses each page. It also provides a robust dynamic experience where the user is able to explore rich content from multiple sources without having to click on multiple pages. The majority of the content is connected to Facebook, which enables the user to easily share information without disrupting the experience.
What makes the new design better than the old one?
The redesigned site improves on its predecessor, thanks to the quality of the design and the comprehensive infusion of social components. The mega-menu allows you to dive deep into the site's content, and it provides relevant information based on user patterns. Instead of staying within the parameters of a standard drop-down, the content transforms the menus and provides a more dynamic user experience.
David Clarke is co-founder and managing partner of BGT Partners.