Constant evolution; Facebook Pages
As Facebook continues to innovate at a rapid pace, it is the marketer's job to translate those innovations into an enhanced experience for their current and potential fans and customers. In the last few months, there have been several changes that affect the looks of Facebook Pages, how they can be promoted, how brands can communicate on Facebook, the impact of sharing, and much, much more. But don't worry. We know that there is a lot to keep up with, so we wanted to lay out all of the recent changes in one spot to serve as a helpful guide.
What's new with the Facebook platform? Read on.
Some of Facebook's changes are minor, but the recent Facebook Pages update is one of the biggest recent changes Facebook's community has seen. The main difference? Pages now look and feel more like user profiles. Page administrators can "Login as Page" and interact with Facebook as they would from their personal profile -- with brands and fans alike. Page admins will even see a specialized news feed and will be able to comment and "like" things from the brand's perspective, making for a more cohesive experience.
The appearance of Facebook Page tabs has also changed. Which brings me to my next point...