Bob Garfield finds some common ground with Joseph Dumont as they discuss how Chrysler handled a controversial tweet and what marketers should learn from the fiasco.
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This is awesome, especially seeing how big companies CAN get it wrong. There is a good post about on-line brand reputation management here: http://bit.ly/sIYbh6 which looks how to avoid a social disaster.
Joey and The Garfield - I love it! Hope to see more of these in the lounge soon. Great stuff!
While older values such as trust are just as important as always, newer trends in digital marketing are appearing, allowing small businesses more opportunity to stand out from the crowd.
Thanks for keeping it real Joey :)
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 6 steps for getting your brand into their heads
5 The best social media campaigns of 2013