Bob Garfield finds some common ground with Joseph Dumont as they discuss how Chrysler handled a controversial tweet and what marketers should learn from the fiasco.
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This is awesome, especially seeing how big companies CAN get it wrong. There is a good post about on-line brand reputation management here: http://bit.ly/sIYbh6 which looks how to avoid a social disaster.
Joey and The Garfield - I love it! Hope to see more of these in the lounge soon. Great stuff!
While older values such as trust are just as important as always, newer trends in digital marketing are appearing, allowing small businesses more opportunity to stand out from the crowd.
Thanks for keeping it real Joey :)
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1 7 ad campaigns that used reverse psychology
2 The most meaningless (and hilarious) job titles on LinkedIn
3 The top 10 most disastrous hashtag campaigns
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5 The 10 commandments of Instagram marketing