Bob Garfield

The dangers of social media

Bob Garfield finds some common ground with Joseph Dumont as they discuss how Chrysler handled a controversial tweet and what marketers should learn from the fiasco.

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Comments

adam cowlishaw
adam cowlishaw December 21, 2011 at 6:33 PM

This is awesome, especially seeing how big companies CAN get it wrong. There is a good post about on-line brand reputation management here: http://bit.ly/sIYbh6 which looks how to avoid a social disaster.

Rick Parkhill
Rick Parkhill July 5, 2011 at 8:51 PM

Joey and The Garfield - I love it! Hope to see more of these in the lounge soon. Great stuff!

Sookie Shuen
Sookie Shuen June 30, 2011 at 9:23 AM

While older values such as trust are just as important as always, newer trends in digital marketing are appearing, allowing small businesses more opportunity to stand out from the crowd.

Michelle Burnham
Michelle Burnham June 29, 2011 at 12:35 PM

Thanks for keeping it real Joey :)