Media Motion: Hipcricket, Undertone, and R/GA

ADTECH announced that Lou Severine has been named the company's new head of global sales.

ChoiceStream recently launched CRUNCH, a custom audience targeting platform.

Clearspring's intent and influence-based audiences are now available via the BlueKai Exchange.

Cox Digital Solutions launched its new food brand, Appetite Media.

Critical Mass has hired Jared Folkmann as planning director and Christiaan Welzel as associate creative director.

eBureau was recently announced as a BlueKai 2011 Data Champion.

Feed Company announced that Jonathan Quello has joined the company as vice president of sales, while Jeff Sue comes on as director of publisher development.

Gotham Direct hired Adam Krumwiede as executive vice president, group media director.

Hipcricket announced that Ramar Communications has extended its contract with Hipcricket to provide an expanding number of mobile marketing programs.

R/GA has been appointed global digital agency of record for Grey Goose premium vodka.

Spring Creek Group has appointed Kevin O'Reilly as director of social marketing analytics and research.

Undertone announced the launch of dynamic targeting and creative capabilities that enable advertisers to target and modify ad campaigns based on changing conditions.

Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to osas@imediaconnection.com.

 

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