Is there value in user-generated content? Watch this spirited debate to find out how agencies are grossly overspending on video.
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Peachy. Consumer generated advertising = crowdsourced exploitation of advertising hopefuls. Having viewed the work and seeing what poptent pays the creators, IMHO clients get what they pay for: semi-on target/ half researched commercials with dubious ROI. And as for the fools eager enough to spend countless hours and $$$ out of pocket for the slim chance to get 1/10th of what they should be making, they get used like a Kansas rube holding a sales slip for the Brooklyn Bridge. Sites like POPTent set an awful trend in the Ad biz and are best avoided.
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1 3 big brands that don't want -- or need -- an agency
2 How 5 brands took huge risks on controversial content
3 How to explain your job to a 10-year-old
4 5 questions your social media team hates being asked
5 The 8 best social media campaigns of 2012
