Bob Garfield

The agency wake-up call you might be missing

Is there value in user-generated content? Watch this spirited debate to find out how agencies are grossly overspending on video.

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Comments

Edward flynn
Edward flynn July 18, 2011 at 11:43 AM

Peachy. Consumer generated advertising = crowdsourced exploitation of advertising hopefuls. Having viewed the work and seeing what poptent pays the creators, IMHO clients get what they pay for: semi-on target/ half researched commercials with dubious ROI. And as for the fools eager enough to spend countless hours and $$$ out of pocket for the slim chance to get 1/10th of what they should be making, they get used like a Kansas rube holding a sales slip for the Brooklyn Bridge. Sites like POPTent set an awful trend in the Ad biz and are best avoided.