Is there value in user-generated content? Watch this spirited debate to find out how agencies are grossly overspending on video.
If you are having trouble using our video player, try watching on YouTube.
Not a People Connection member?
Peachy. Consumer generated advertising = crowdsourced exploitation of advertising hopefuls. Having viewed the work and seeing what poptent pays the creators, IMHO clients get what they pay for: semi-on target/ half researched commercials with dubious ROI. And as for the fools eager enough to spend countless hours and $$$ out of pocket for the slim chance to get 1/10th of what they should be making, they get used like a Kansas rube holding a sales slip for the Brooklyn Bridge. Sites like POPTent set an awful trend in the Ad biz and are best avoided.
Full Summit Calendar | Request Invite
1 The most meaningless (and hilarious) job titles on LinkedIn
2 3 forgotten demographics you should be watching
3 11 innovative movie marketing campaigns
4 How the smartphone is killing the tablet
5 10 brands that market to stoners