How does your brand relate to puppy chow? Watch as WorldWalk Media's Paula Storti explains how to take a niche product from concept to execution. Find out how her steps for success could be employed by any marketer.
If you are having trouble using our video player, try watching on YouTube.
Not a People Connection member?
Full Summit Calendar | Request Invite
1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 11 essential tools for link building