Do brands have a legitimate voice in content creation? What does it take for a consumer to get behind branded content? Watch as Bob Garfield and Kate Thorp butt heads on what consumers are willing to watch online.
If you are having trouble using our video player, try watching on YouTube.
Not a People Connection member?
Full Summit Calendar | Request Invite
1 9 Facebook hacks that will blow your mind
2 The most meaningless (and hilarious) job titles on LinkedIn
3 How fraud is disrupting the ad industry
4 5 marketing tools you're using too much
5 7 stupid mistakes brands make as publishers