Bob Garfield and Mojiva's Jack Hallahan discuss what marketers need to do to convince consumers that mobile advertising is their friend, not their enemy.
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1 The most meaningless (and hilarious) job titles on LinkedIn
2 11 innovative movie marketing campaigns
3 4 new rules of food marketing
4 Top 10 hottest marketing trends of 2016
5 7 trends that will reshape retail marketing in 2016