Bob Garfield and Mojiva's Jack Hallahan discuss what marketers need to do to convince consumers that mobile advertising is their friend, not their enemy.
If you are having trouble using our video player, try watching on YouTube.
Not a People Connection member?
More Bob one act plays please!
Full Summit Calendar | Request Invite
1 The most meaningless (and hilarious) job titles on LinkedIn
2 The best social media campaigns of 2015 (so far)
3 11 innovative movie marketing campaigns
4 The worst tech etiquette blunders to avoid
5 5 important ways to improve customer experience