Bob Garfield and Mojiva's Jack Hallahan discuss what marketers need to do to convince consumers that mobile advertising is their friend, not their enemy.
If you are having trouble using our video player, try watching on YouTube.
Not a People Connection member? Register here.
More Bob one act plays please!
Full Summit Calendar | Request Invite
1 3 big brands that don't want -- or need -- an agency
2 How 5 brands took huge risks on controversial content
3 How to explain your job to a 10-year-old
4 5 questions your social media team hates being asked
5 The 8 best social media campaigns of 2012
