INFOCUS

5 of the best brand homepages on the web

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The gateway to achieving online goals

Being loyal to a product and company feels good. It feels even better when you appreciate the company's branded image -- especially when the look and feel of the brand carries over to its online presence consistently.

Let's be honest: You've certainly felt that gut-wrenching disappointment when one of your favorite brands implements a site design change and puts the kibosh on your idolization.

The homepage is most often the first impression of a brand's digital presence. Design is crucial here, as it's what can determine whether or not a visitor will navigate to further pages, ultimately staying on the web property longer. Depending on its industry, the action a brand wants its site visitors to take will vary. But whether it's an e-commerce, business-to-business, franchise, or non-profit organization site, the easier it is to navigate, the more likely it will accomplish the desired results -- purchases, completed form fills, donations, etc.

Let's take a look at five of my favorite brand sites. Each features solid, aesthetically pleasing -- and most importantly, action-oriented -- homepage designs, thus setting the stage for successful online interactions.

 

Comments

Dean Kirkland
Dean Kirkland August 26, 2011 at 8:22 PM

Zappos's web design has definitely come a long way. They used to have one of most un-attractive e-commerce websites on the web.

Hrvoje Livnjak
Hrvoje Livnjak August 25, 2011 at 9:21 AM

Pepsi's bubbles are totally useless there. the effect of a beverage could be done better.. as it just distract the eyes from the main focus of a site..

Taco Bell.. flash at it's worst.. the main loader slide on the front page loads in flash. on 10 megabit connection and firefox 5 that i use it doesn't show the center area and it looks like it's a blank page. using a different technology and speed up the site would increase the conversions..