The gateway to achieving online goals
Being loyal to a product and company feels good. It feels even better when you appreciate the company's branded image -- especially when the look and feel of the brand carries over to its online presence consistently.
Let's be honest: You've certainly felt that gut-wrenching disappointment when one of your favorite brands implements a site design change and puts the kibosh on your idolization.
The homepage is most often the first impression of a brand's digital presence. Design is crucial here, as it's what can determine whether or not a visitor will navigate to further pages, ultimately staying on the web property longer. Depending on its industry, the action a brand wants its site visitors to take will vary. But whether it's an e-commerce, business-to-business, franchise, or non-profit organization site, the easier it is to navigate, the more likely it will accomplish the desired results -- purchases, completed form fills, donations, etc.
Let's take a look at five of my favorite brand sites. Each features solid, aesthetically pleasing -- and most importantly, action-oriented -- homepage designs, thus setting the stage for successful online interactions.